I Would Short the Digital Ads Market if I Could
According to data from the Interactive Advertising Bureau, in 2022 alone over $616 billion was spent on online advertising, with over $200 billion in the US alone. But is it really worth it? Ads are purchased based on impressions, not necessarily conversions. This means that platforms like Google, Facebook, Twitter, Instagram, LinkedIn, and TikTok have no incentive to place your ads in a relevant spot. So why spend so much on ads if you can't accurately measure the return on investment (ROI)?